FIBR : Creating a more circular future for fashion

FIBR is a service aimed at future fashion designers. Thanks to this tool, their textile production circuits become more transparent. What's more, thanks to semi-automated, centralized logistics, FIBR offers consumers a better understanding of the circular life cycle of their garments.

FIBR's eco-friendly recycled felt parcel, a tangible link between all stakeholders, will travel in a circular fashion from the fields to store shelves. Equipped with a single-use QR code, it records every stage in the garment's manufacture and provides a summary of its itinerary.

FIBR is deployed on three distinct platforms tailored to the needs of designers, manufacturers and consumers. Helping to bring about change: producing and consuming more responsibly.

«FIBR, developed by Aurélien Bourdet, is an innovative solution dedicated to the transparency of  textile life cycles. This project uses supply chain interactions to ensure complete traceability. Experts from France’s postal service La Poste emphasized the relevance of the project, as well as the reasonable cost of the parcels and the platform. This intelligent project illustrates how creativity, technology and a user-centered approach can revolutionize complex industrial complex industrial processes. » Arnaud Le Roi, Course Leader cycle master Digital Design