MSc Brand Design
& Luxury Experience
Degree : MSc (Master of Science) recognized by the CGE
Prerequisites : 4 years of studies in design, in communication or marketing
Admission : Application website
Location: in Paris (4 months) / in Shanghai (4 months) / anywhere in the world (for the 4-months internship)
Teaching language: English
A new Master’s program in brand design and luxury experience
L'École de design Nantes Atlantique is launching a new program delivered between Paris and Shanghai, in partnership with leading fashion media group Marie Claire. Specializing in brand design and experience design for the luxury sector, this one-year program leads to a Master of Science (MSc) degree approved by the Conférence des Grandes Écoles (CGE), the French association of top-tier schools and higher education institutions.
The MSc (Master of Science) program leads to a Level 7 institutional degree registered with the French Certification Directory. This designation was established in 2002 by the CGE (La Conférence des grandes écoles), a French association bringing together 300 higher education institutions. Admission to the CGE is subject to rigorous criteria regarding institutional structure, recruitment procedures, pedagogical approach, international outreach, industry ties, student support and the nature of the degrees offered.
Exploring the challenges of international luxury design
This program is open to creative and business students and professionals, including designers, architects, exhibition designers, communication experts and marketers who wish to pursue an international career in the luxury sector. It enables international students to acquire high-level, specialized professional training for key roles in global markets, supported by a creative approach.
This MSc aims to train professionals with a strong capacity to address the challenges of a rapidly evolving sector. Artificial intelligence, environmental issues and new consumer behaviours are transforming the entire industry. More than ever, luxury companies need to combine brand strategy and creativity to design immersive, responsible experiences that meet the evolving expectations of international customers, including their desire for authenticity, personalization, immersive technologies (virtual and augmented reality, etc.) and brands’ commitment to environmental sustainability.
An intercultural experience with a project based philosophy
This program trains professionals to thrive in complex intercultural teams and environments through an integrated approach to brand design and experience design.
Why choosing the MSc Brand Design & Luxury Experience ?
- Gain expertise in brand and experience design for luxury
- Earn a recognized degree from an international design school with over 2,000 students worldwide
- Immerse yourself in Paris and Shanghai, two exceptional creative capitals
- Strengthen your profile through a 4-month international internship
- Access the network of Marie Claire, a pioneering French media group
Paris & Shanghai: two iconic cities, two approaches to luxury
This program offers a unique learning environment between Paris and Shanghai, two major creative capitals. Students will refine their strategic vision, master the codes of luxury and strengthen their capacity for innovation through immersion and professional encounters. They will learn to craft powerful brand narratives that bridge European heritage and Asian dynamism, while developing a nuanced understanding of both cultures.
- Paris: a unique heritage and a symbol of quiet luxury
Paris’s cultural heritage and world-renowned expertise are essential for understanding luxury conventions and storytelling. Fashion houses such as Chanel, Dior, Louis Vuitton, Hermès and Yves Saint Laurent, the headquarters of groups such as LVMH and Kering, and key events such as Fashion Week make Paris an exceptional place to study luxury. For centuries, the French capital has been synonymous with fashion, art, design and the art of living.
In Paris, students will discover the nuances of “quiet luxury,” a philosophy characterized by understated elegance and refined taste.
- Shanghai: a strategic hub for international luxury brands
Shanghai serves as a testing ground for trialling concepts, launching products and engaging new consumers. Its ecosystem combines technological innovation, experiential retail and local creativity. Shanghai embodies the future of the sector: a young, digitally savvy and rapidly growing clientele that is already influencing the global evolution of luxury.
In Shanghai, students will explore the luxury economy in greater depth and discover Chinese culture through anthropology classes and cultural immersion experiences.
A 472-hour program spread over 12 months:
- 4 months in Paris
- 4 months in Shanghai
- A 4-month internship
A program in partnership with an international media group dedicated to lifestyle and fashion
L'École de design Nantes Atlantique and the French media group Marie Claire are joining forces to contribute to skills development and research in luxury, branding and the creative industries, at a time of major transformation in these sectors.
Our school brings its educational expertise and academic excellence to this new program. The Marie Claire Group, a pioneer in women’s and lifestyle publishing founded in 1937, will host students in Paris during the first term of the program.
The group will also mobilize its network of experts, partner companies and professionals throughout the program, through jury participation, educational projects, student presentations, partnership projects, professional assignments, internships and more.
The Marie Claire Academy has established itself as a leader in beauty and wellness education. It draws on a long-standing network of partners in the luxury, gastronomy and lifestyle sectors, while keeping pace with industry trends.
The schools of the Marie Claire Academy draw on the expertise and prestige of the Marie Claire media group to train passionate professionals who are recognized in France and internationally.
Program
A 472-hour program
4 months in France
- Brand Design Foundation Courses
Fundamentals of brand design, history of graphic design in the West, generative AI tools, semiotics of luxury, and more.
- Brand Strategy for Quiet Luxury
Brand storytelling, communication and advertising, event planning, marketing, brand content strategy, social media strategy, sociology of luxury, and more.
- Industry Focus & Application Project
Focus on the luxury, fashion and art industries, research thesis supervision, and a partnership project competition.
4 months in China
- Anthropology of Luxury in China
Anthropology in China to understand Chinese society, history of luxury and the arts in China, sociology and semiology of comparative luxury, and brand design comparison.
- Chinese Business & Experience Strategy
The luxury economy in China: business, marketing and management; customer experience (CX) in China; experiential strategies and innovations; digital experiences, generative AI and immersive technologies in China; masterclasses and immersion.
- Group Business Project
Brief and analysis, creativity and strategy, prototyping and formalization, project communication, and research thesis supervision.
- Mandarin & Immersion
Introduction to Mandarin and language immersion workshops.
A 4-month internship
- Internship / Company Project (4 months)
This professional immersion may take the form of an internship, a specific project within a company or an entrepreneurial project.
Career Opportunities
This design and strategy program is open to creative and business professionals, including designers, architects, set designers, communication experts and marketers who wish to pursue an international career in the luxury sector.
This MSc prepares students for leadership and project management roles in the luxury industry across international markets, including event project management, strategic planning, design management, digital marketing and brand design.
Admission Requirements
Places are limited and subject to availability.
Applications must be submitted online through our application platform.
Applications for the 2027-2028 academic year will open in October 2026.
- Opening date: October
- Closing date: February
- Response time: within two weeks of submitting a complete application
Selection process
1. Online application and payment of the application fee (€50);
2. Upload all required application documents;
3. Application review and online interview if your application is accepted;
4. Publication of admission results at the end of each admission session. Results are sent by email.
Admission results are communicated within 48 hours of the interview.
Four years of study at bachelor’s level in graphic design, interior design, UX design, industrial design, fashion design, architecture, communication and media, or marketing (bachelor’s degree or equivalent, or 240 ECTS).
Candidates with three years of study in related fields may be considered, subject to a limited number of places.
- French and European Union students: €18,000 per year
- Non-European Union students: €18,000 per year
+ CVEC (Student and Campus Life Contribution): contribution set at just under €105
- April to July 2027: 4 months in Paris
- September to December 2027: 4 months in Shanghai
- January to April 2028: a 4-month internship anywhere in the world
Contact us
Do you have a question about our programs?
Degree : MSc (Master of Science) recognized by the CGE
Prerequisites : 4 years of studies in design, in communication or marketing
Admission : Application website
Location: in Paris (4 months) / in Shanghai (4 months) / anywhere in the world (for the 4-months internship)
Teaching language: English
MSc Brand Design
& Luxury Experience