Designing New Content Experiences at Hyblab
As part of the "Remix Your Content" Hyblab, design, journalism and technology came together to create new content experiences for the media industry. From March 9 to 13, 2026, this creative marathon organized by Ouest Médialab brought together 12 media organizations willing to challenge their content through the fresh perspective of design and computer science students.
During this hackathon, our Media Design students collaborated with students from Polytech Nantes to imagine new ways of storytelling and information sharing.
Over the course of five intensive days, nearly 100 students worked on rethinking, designing and prototyping new versions of content provided by one of the 12 partner organizations:
- LA NOUVELLE REPUBLIQUE DU CENTRE OUEST
- Groupe actu
- Nantes Université
- Ouest-France
- Splann ! Lanceur d'enquêtes
- Vivant-le-media
- notélé
- L'EQUIPE
- Rembobine
- Dans les algorithmes
- Métropole de Lyon
- Institut Montaigne
Long-form articles, news games, quizzes and interactive experiences: the challenge of this edition was to transform existing content into new formats. Student teams were invited to redesign flagship editorial sections or programmes, reinvent the presentation of practical information such as weather forecasts, event listings or traffic updates, and reimagine recurring editorial features through engaging interactive experiences.
Working in multidisciplinary teams, students combined design thinking, storytelling and technology to explore how media content can become more accessible, immersive and engaging for today's audiences.
The Ouest-France project wins the HybLab award
Karl Pineau, the director ot the school's Media Design Lab, was jury member alongside Guillaume Frouin, Gaelle Rivoal, Julien Laflaquière - PhD, Paola Da Silva, Matthieu Perreira Da Silva.
This panel of professionals selected the project developed for Ouest-France as the overall winner. The media group challenged students to rethink the way its in-depth editorial features are presented within the mobile app, using the Epstein case as a starting point.
The student team designed a unique immersive experience that allows users to explore the investigation from a completely new perspective:
"The students truly surprised us. After the briefing, we provided them with a dataset and a collection of photographs, and they came up with a brilliant idea: recreating the living room of Jeffrey Epstein’s New York apartment in a 360° environment and placing the objects back into the scene. It is an outstanding achievement, and we have now integrated it into the Ouest-France app, where it is currently featured on the homepage. In terms of audience engagement, the results have been very positive,” explains Arnaud Wajdzik, Digital Application Project Manager, Ouest-France.
The experiment is now available in the Ouest-France application, where users can discover this ambitious interactive experience directly from the homepage and within the dedicated “Jeffrey Epstein” section.
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