Pass Vert (Green Pass) : Sowing interest in agriculture

Pass Vert (or the Green Pass) is an innovative service inspired by the French “culture pass” and designed to reconnect young people in cities with agriculture. The service offers free green workshops, accessible to everyone, in groups or as part of a school program. The aim? To reconnect young people with farmers, whose practices are all too often overlooked and devalued.

The “Green Pass” has two components:

• an intuitive mobile application that allows young people and farmers to register and interact;
• a virtual reality platform to discover the different agricultural professions. Practical workshops, 360° videos and quizzes disseminate knowledge about the world of agriculture.

Because if 50% of our farmers disappear within 10 years, what will be left of our fields and our food?

«The methodology applied by Clément Lambert is relevant, as it is based on an in-depth analysis of young people's needs and expectations. His collaboration with experts such as Céline Attagnant, in charge of employment and training at Région Bretagne and Ophélie Duverly, Deputy Director of the Théodore MONOD campus, enabled the project to be presented to the Direction of Education and Research. The strong interest shown in Pass Vert underlines the relevance of the concept and its impact in terms of sustainable and responsible design.» Arnaud Le Roi, Responsable Pédagogique du cycle master Digital Design