
FIBR : Creating a more circular future for fashion
FIBR is a service aimed at future fashion designers. Thanks to this tool, their textile production circuits become more transparent. What's more, thanks to semi-automated, centralized logistics, FIBR offers consumers a better understanding of the circular life cycle of their garments.
FIBR's eco-friendly recycled felt parcel, a tangible link between all stakeholders, will travel in a circular fashion from the fields to store shelves. Equipped with a single-use QR code, it records every stage in the garment's manufacture and provides a summary of its itinerary.
FIBR is deployed on three distinct platforms tailored to the needs of designers, manufacturers and consumers. Helping to bring about change: producing and consuming more responsibly.
This project has been selected as part of Design L'Expo 2025 and will be exhibited at La Cale 2 Créateurs from January 22 to March 9, 2025.
"This project uses supply chain interactions to ensure complete traceability."

Aurélien Bourdet
2024 - present
Junior Leather Goods Designer, Isabel Marant, Paris, France
2024
Assistant Leather Goods Design Intern, Isabel Marant, Paris, France
2022 - 2024
Master’s Degree in Design Digital Design, L’École de design Nantes Atlantique, Nantes, France
2022 - 2023
Fashion Intern, Proenza Schouler, New York, US
2021
Industrial & IoT Design Intern, 4MOD Technology, Nantes, France
2021 - present
Designer and Creative Director, Veasion Design, Nantes, France
2019 - 2022
Bachelor’s Degree in Design, with a major in Product Design and a specialization in Industrial Product Design, L’École de design Nantes Atlantique, Nantes, France
«FIBR, developed by Aurélien Bourdet, is an innovative solution dedicated to the transparency of textile life cycles. This project uses supply chain interactions to ensure complete traceability. Experts from France’s postal service La Poste emphasized the relevance of the project, as well as the reasonable cost of the parcels and the platform. This intelligent project illustrates how creativity, technology and a user-centered approach can revolutionize complex industrial complex industrial processes. » Arnaud Le Roi, Course Leader cycle master Digital Design
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