iFish

Why do people enjoy fishing? How can we benefit from the advice of our elders to make fishing more effective and sustainable? Yuxiang Li, in bachelor UI/UX design, created “iFish”, an application which brings together fishing fanatics, professionals and beginners.

This ecosystem connects fishing professionals from all over the world, through video sharing or access to specialized forums. Beginners can find tips to help them locate fish and increase their chances of success. As for professionals, they can find fishing techniques promoting environmental protection. The interface is simple and minimalist, the colors are contrasting and the many illustrations make the tool lively and ergonomic.