Indian hair is among the strongest in the world. While the genetic heritage influences the thickness, shine and length of the hair, hair care also contributes to enhancing its beauty.
As a designer, Andréa wants to educate users in the creation of their own haircare ritual and to rekindle in them the emotion and pride of a preserved heritage. Jadali is the brand imagined for this project. It is a complete and natural set, presented in powder form, for washing the whole family’s hair. It combines the ingredients of traditional recipes in a single product. Ready to use, simple and healthy, Jadali is the Indian hair care of tomorrow!
This project, exhibited at La Cale 2 Créateurs from 15 September to 3 October 2021, has been selected as part of Design L'Expo 2020.
"The brand includes several natural products in powder form and adopts a healthy, responsible and innovative approach."
" Andréa has developed a range of hair care products. The brand includes several natural products in powder form and adopts a healthy, responsible and innovative approach.
Each user selects part of the ingredients to form a kit adapted to his or her hair needs. They follow the recipes proposed, simply adding water or certain fresh products, such as lemon juice or honey, to maximize the benefits. The fruit of Ayurvedic heritage, Jadali is mainly aimed at active and busy city dwellers who are nostalgic for the ancestral traditions, but whose daily routine is a race against time. These hair treatments offer them an ethical and natural alternative to current consumer habits. Andréa has succeeded in making ancient Ayurvedic practices easy and accessible. Thanks to her accurate understanding of user expectations and her analysis of subsequent issues, she has developed a bold and attractive project. "
Hélène Thébault - India Studio Course Leader
End of studies internship, UX Researcher, Treemouse, Gurgaon, India
2018 - 2020
Transcultural Design Masters degree, lndia Studio, L’École de design Nantes Atlantique, Pune, India
Internship, lnterior Designer, Veekas, Pune, India
Retail and lnterior Design Bachelors degree, L’École de design Nantes Atlantique, France
DCEV 2-year advanced diploma, Graphic Arts Center, La Joliverie High School, Nantes, France
Internship, Phalsbourg Theater Festival, France
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