Jadali

Indian hair is among the strongest in the world. While the genetic heritage influences the thickness, shine and length of the hair, hair care also contributes to enhancing its beauty.

As a designer, Andréa wants to educate users in the creation of their own haircare ritual and to rekindle in them the emotion and pride of a preserved heritage. Jadali is the brand imagined for this project. It is a complete and natural set, presented in powder form, for washing the whole family’s hair. It combines the ingredients of traditional recipes in a single product. Ready to use, simple and healthy, Jadali is the Indian hair care of tomorrow!

" Andréa has developed a range of hair care products. The brand includes several natural products in powder form and adopts a healthy, responsible and innovative approach.

Each user selects part of the ingredients to form a kit adapted to his or her hair needs. They follow the recipes proposed, simply adding water or certain fresh products, such as lemon juice or honey, to maximize the benefits. The fruit of Ayurvedic heritage, Jadali is mainly aimed at active and busy city dwellers who are nostalgic for the ancestral traditions, but whose daily routine is a race against time. These hair treatments offer them an ethical and natural alternative to current consumer habits. Andréa has succeeded in making ancient Ayurvedic practices easy and accessible. Thanks to her accurate understanding of user expectations and her analysis of subsequent issues, she has developed a bold and attractive project. "

Hélène Thébault - India Studio Course Leader